About · 9+ years in product design
Hi, I'm Ash.
A lead product designer who untangles tricky problems and turns them into clear, human-centred products with AI-solutions throughout my process. From Ireland to New York to the mountains of Switzerland, with Fortune 500 teams along the way.
The longer version
I care about the bit where design, research and code meet.
I've spent 9+ years designing thoughtful, inclusive experiences for complex products, for clients in tech, finance, logistics and media, with global teams and Fortune 500 companies. I've led work from early discovery and research through to polished, scalable products.
AI is now part of how I work every day. I use it across research synthesis, ideation, rapid prototyping, testing and code, to explore more options and get ideas into a testable state faster. At Swoop that means going from idea to clickable prototype in about 30 minutes.
Accessibility and inclusion are core to how I design, not a pass at the end. I want experiences that feel intuitive, enjoyable and a little bit superhuman.
I believe the best products come from cross-team collaboration, clarity, and some fun along the way.
Where I’ve worked
Recent rolesLead Product Designer
Swoop FundingAI-driven funding experiences for business owners and their advisors. Rebuilt the design system with Claude Code, cut onboarding from 20 steps to 5 and drop-off by 18%.
Senior Experience Consultant
SalesforceLed UX and research for enterprise clients including AWS and Gartner: AI-enhanced workflows, design-thinking workshops and co-creation that took products to market.
Senior UX Designer
Prudential FinancialSimplified complex financial-services workflows with product and engineering, and embedded user research and iterative testing into the development lifecycle.
What I bring
Design systems
Token-to-component systems shared across Design, Product and Engineering, documented so people and AI can both use them.
AI-native workflows
Claude, Claude Code and Figma daily for ideation, copy audits, rapid prototyping and production-ready React / Tailwind.
AI and ML product design
Turning generative and ML capabilities into proactive, trustworthy recommendations inside real workflows.
Product strategy
Ideating features against strategy and explaining design iterations and their technical implications.
Domain depth
SME finance, enterprise CRM and financial-services platforms.
Research and facilitation
Workshops, co-creation, and qualitative and quantitative research that take products to market.
- Swoop
- AWS
- Gartner
- Salesforce
- Prudential