ash burkeLead product designer · Switzerland & London
I design where design, research and code meet.
AI-native fintech and enterprise platforms. Currently at Swoop, making business funding make sense to the people who need it.
20 → 5onboarding steps at Swoop
2 days → 30 minfrom idea to clickable prototype
−18%onboarding drop-off
Selected work
4 case studies · ~3 min reads
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Swoop · lead product designer · 2026
A design system engineers and AI can both read
87 components in 3 weeks. Inconsistencies down 40%.
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Swoop · lead product designer · 2025
Goal-first onboarding
20 steps down to 5. Drop-off down 18%.
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AWS · via Salesforce PS · 2024
Partner Connections
Launched at re:Invent 2024.
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Gartner on Salesforce · 2023
Unifying service, research and advisory
30+ interviews shaped a 12-week vision and roadmap.How I work
01
Research first
Interviews, synthesis and service maps before a single wireframe, when the problem deserves it.
02
Systems
Tokens, components, rules. Boring on purpose, so the product doesn't have to be.
03
AI-native prototyping
Concept to clickable in about 30 minutes with Claude Code, so we argue about real things.
04
Shipping with engineers
Handoffs that resolve to real components, not pictures of them.
Selected clients
- Swoop
- AWS
- Gartner
- Salesforce
- Prudential